DENYLIUM

Some questions can only be answered as a hoax.

How would America’s profit-driven and reactionary health-care system treat those harboring the illness of racism?

Designer Kim Loper creates a brand campaign for a fictional pharmaceutical company, Miraciprol. Its latest product is Denylium, a pill that manages the symptoms of Chronic Racial Anxiety Syndrome (CRAS) in white people.

Alongside the designer, we created a television spot satirizing big pharma infomercials.